Eleven PR and Whybin\TBWA, working with ANZ, have taken the award for Best PR Campaign at the 2014 B&T Awards for ‘ANZ GAYTMS’. As a world first, the five key ANZ ‘GAYTMS’ are ANZ’s way of celebrate it’s eight-year partnership with Sydney Mardi Gras and they have been generating worldwide coverage and racking up awards since. Eleven PR and Whybin/TBWA were also shortlisted in the same category for the MJ Bale ‘Power Suit’, where a contactless payment chip was fused into the sleeve of a suit, giving the wearer the ability to pay for anything via the wave of the cuff.
The campaign has been well received both nationally and internationally. To date it has won a prestigious Gold Lion and six other awards at the Cannes Lions Festival and four awards from CLIO.READ MORE