A huge congratulations to everyone involved at Whybin\TBWA and Eleven PR who worked on the M.J.Bale Grazed On Greatness PR Campaign. It's won a staggering 2 Gold PR Lions for 'Consumer goods' and 'Sponsorship' plus another Silver for 'Best integrated campaign led by PR' at Cannes this year. It's a fantastic achievement and a real testament to how the agencies are working together to break new ground and achieve astounding results. All credit to Pete Galmes and John McKelvey for being the All Star hipster creatives that they are.
For more thoughts on how PR and Advertising are working together at Eleven PR and Whybin\TBWA check out the article on http://www.bandt.com.au/features/can-advertising-and-pr-work-together-